New Yorkers who regularly visit Miami often talk about how hard it is to get any work done there — how the city's lazy, beautiful people just bounce around to beaches, restaurants, hotel lounges, nightclubs, house parties and boat parties.
But the reality is more complicated. There’s no other American city that works this hard at partying and is full of so many people hustling for business while they’re partying. And this is especially true when it comes to selling real estate during the Miami social season, which kicks off with a big splash this week as Art Basel and dozens of satellite events take over South Beach and beyond.
Miami is always a place where out-of-towners can show up to a random apartment party, mention that they might want to buy a vacation home and find themselves talking to a broker and a salesperson of furniture packages while they’re still drinking their first glass of champagne. And with thousands of New Yorkers and rich foreigners in Miami for Art Basel, developers and brokers all over the city know that this week is an especially good time for marketing their real estate.
“Out of all the different festivals in Miami, Art Basel is the one that brings in the kind of demographic that is really prime for our properties,” says local broker Mark Zilbert, who specializes in luxury condos. “We’re working seven days a week. And people come into town with no intentions of buying, but they get caught up in the moment.”
In October, we visited the site of 3 Indian Creek, a new, listed-for-$60-million house that’s part of a private, extremely exclusive 300-acre community whose homeowners include Carl Icahn, Julio Iglesias and Art Basel chairperson Norman Braman. Designer and co-owner Felix Cohen greeted us wearing frayed jeans and a white shirt with paint stains. He offered a quick tour of the 30,000-square-foot mansion while contractors were hard at work all around us.
There was no time to waste, Cohen said, because he had a serious deadline. The house, which had already been visited by potential buyers, among them Alex Rodriguez, had to be ready for Art Basel week. Cohen admitted that he was “nervous” about the timing, but 3 Indian Creek (which is being marketed in New York by Prudential Douglas Elliman’s Oren Alexander) was indeed unveiled with a party on Tuesday.
That was the same evening the W South Beach Hotel & Residences held the official Art Basel opening party. The W, like many Miami spots, is hosting events all week and hoping that some art collectors also turn into homebuyers.
Other highlights of the week include:
The Icon Brickell condo building downtown has a Scope Art Show film premiere on Friday and just unveiled its new iPhone/iPad app, which offers neighborhood information, floor plans and event locations. In addition, the Fortune International brokerage is having open houses at Icon Brickell and Jade Ocean in Sunny Isles Beach, where brokers and potential buyers can pick up “VIP Basel” bags with passes to various art events.
The $2.3 billion Midtown Miami mixed-use project is hosting several fairs, including Art Miami, Red Dot Fair, Scope and Art Asia, and offering an exhibit from London artist Willard Wigan, who creates ultra-tiny sculptures that can only be seen through a microscope.
The new JW Marriott Marquis, part of the billion-dollar Metropolitan Miami mixed-use project downtown, has partnered with Christie’s on an exhibit with pieces by Andy Warhol, Damien Hirst, Keith Haring, Eduardo Chillida and others.
The tony Golden Beach community (where Ricky Martin has put his mansion on the market and where Basel-participating artist Bruce Weber lives) is offering tours with Mayor Glenn Singer to show off the town’s $30 million renovation.
In Wynwood, an emerging area near the Design District, the Bakehouse Art Complex is offering a tour of local studios while also showcasing its two galleries (the Audrey Love Gallery has an exhibit inspired by the seven deadly sins, while the Swenson Gallery is selling budget-friendly $100 5-by-7-inch pieces) and 33,000 square feet of exhibition space
The Criscitos has been selling South Florida luxury and commercial real estate for over a decade and has sold over $1 billion dollars of property. They work as a multi-lingual team speaking english, Spanish, Italian and Portuguese. They carved out a niche as a leading boutique real estate company with two distinct divisions -residential and commercial- both personally overseeing by Marcela and Anthony Criscito.
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